It’s been a few years since I’ve flown on an airplane, but I remember Guinness during layovers, and, well, nothing during the flight because back then you just got Coke and pretzels.
Now, though, there is talk of our favorite phrase: “Craft beer.” Bart Watson, Chief Economist for the Brewers Association, mentions some of what’s being offered high in the sky. Jet Blue is offering Brooklyn, Frontier is serving Oskar Blues and New Belgium, and Delta has SweetWater (Georgia and Georgia!). These aren’t the only airlines he mentions—he goes into further detail in the video linked above.
He points out that the move to craft beer makes sense, because the demographics match. Frequent flyers tend to be employed, with disposable income, and the same goes for craft brew drinkers.
Craft brew has become more desirable to airlines also because it is increasingly becoming available in cans, which are lighter and easier to transport.
The only drag to this is that you have to be at 37,000 feet. I attempted to find out if short-range commercial flights climb that high. Unfortunately, I got some freaky stories when I Googled “flight 37,000 feet,” so perhaps I’ll leave that for a follow-up one day.