If you are like me you probably try to read and watch as much stuff as possible about the craft beer world. If you do, you’ll probably remember
Sam Calagione (founder and owner of Dogfish Head Craft Brewery) 2010 Brew Masters on The Discovery Channel. It was cancelled with no explanation to its viewers and Sam abstained from any comments, but In March 2011, Anthony Bourdain (TV Star Culinary Chef), who shares a production company with Brew Masters, wrote on his Twitter that Brew Masters was cancelled due to pressure by a large beer company who threatened to pull advertising. (You can watch old episodes of Brew Masters at Netflix.com)
But, craft beer advocates have come a long way since 2010, and with a consistent growth on social media, it has urged a new Channel owned by NBCUniversal and Hearst Corporation, Esquire Network (which is focused on travel, food and fashion segment) to jump start a new project in 2013. A show called Brew Dogs is hosted by the Founders/Owners of Brew Dog Brewing Co. in Scotland. They travel the US trying to convert what they call the “Craft Beer Virgins” into drinking craft beer. The owners/stars James Watt and Martin Dickie do crazy, one of a kind brewings, with some of the stars brewers from around the US. Their success has landed them a second season that is currently airing.
Now, The History Channel has decided to start their own craft brewery style show and tonight (tuesday, July 29th) @ 10pm EST is the series premiere of “Dark Horse Nation”.
Different from Brew Dogs, The Dark Horse Nation will be a more familiar format used by The History Channel. Watching the Sneak Peak of the Show you can get a vibe of Duck Dynasty and American Chopper where they will follow the daily happenings of the brewery and Founder/Owner of Dark Horse, Aaron Morse. His real friends and crew bring their passion to life while managing their Michigan base business on more of a “reality show” format.
I’m very excited to see another Craft beer show on a main-stream channel in prime-time. Hopefully the show will be as good as Brew Masters and Brew Dogs. I’m Keeping my fingers crossed since I’m skeptical about reality shows. Best of luck to the Dark Horse folks. We are all happy to see them hitting the small screen.
- History Channel Show Description: In small town Marshall, Michigan, there is a group of life-long friends living out their version of the American dream. Led by rebel entrepreneur and fearless visionary, Aaron Morse, Dark Horse is a thriving business set amongst a rural paradise. Morse and his team have been making a name for themselves since 1997, when Dark Horse started bottling their unique line of craft beers. Now distributed in 12 states, the Dark Horse crew is determined to turn their business into a household name. Its die-hard fan base even has its own nickname: Dark Horse Nation. However, DARK HORSE NATION is not only about crafting great beer, it’s a way of life. Their recipe for success is as much about experimentation and trouble-shooting as it is self-taught skill and determination. Every week, there’s some new project, from creating outlandish inventions to building additions to their ever-growing compound. Around there, everything is done by hand, the old-fashioned way, or as they like to put it, “The Dark Horse Way.” source: History Channel
Watch the Sneak Peak at: